I've been seeing this building/billboards/ads/cards around for a while. I know exactly what it is promoting - a sustainable lifestyle. Recycled, homegrown, local suppliers, organic, rah rah rah, bla bla bla.
Finally trolled in there today. Simply put; it's a "sustainable" ikea. A hippie's ikea. No.. actually, IKEA would never sell a 21,000AED couch. So, its like a rich person's pathetic excuse to be eco-friendly. ugh. I don't know. It's so...Hippie Gone Wrong. BUT I guess it's a decent start for Dubai. Possibly the most eco-unfriendly city.
The only thing I thoroughly enjoyed in there was the art. It was pretty raw.